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What kind of training shoes are fitness people wearing nowadays?

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What kind of training shoes are fitness people wearing nowadays

Every pair of training shoes has its own uniqueness.

Running shoes and basketball shoes must be the most popular sports shoes, but they are not necessarily suitable for wearing in the gym.

Stable support for squats and deadlifts, flexibility and explosive power for climbing, climbing, running, and jumping, as well as professional group classes and aerobic air cushion elasticity, the scene functionality that each pair of fitness shoes needs to meet is beginning to be refined.

The footwear audience of traditional sports brands Nike and Adidas began to deviate from the demand of the intensive user groups in gyms. This is also a conceptual innovation  from sportwear (sports and leisure) to fitnesswear (fitness wear) . When fitness people choose a pair of shoes, they start from the sports scene.

Compared with the popular shoe styles in the past, such as Cortez (Forrest Gump) jogging shoes and New Balance, which are known as the official standard “presidential jogging shoes” for white people, yeezy is driven by black trend culture. Fitness enthusiasts never take “fashion” as the first indicator when choosing. They are more willing to wear Nobull, which costs 50 yuan a pair, and can run, jump and train hard. It is niche but more suitable for sports scenes .

Jinglian GymSquare conducted an inventory based on brand shoe styles and sports functionality, and observed three major shoe trends in the gym today :

New brands rush into group exercise rooms and aerobic areas

CrossFit brings together comprehensive training shoe brands

Heavy training enthusiasts prefer affordable flat bottoms

With the continuous fission of the fitness scene, sufficient sports functionality has become a necessary necessity for a pair of fitness shoes.

Fitness shoes, fashionable replacement

I don’t know since when, Nike and adidas, which have dominated the sports consumer market for decades, are worn by fewer and fewer people in the gym. More and more fitness shoes that cater to aesthetics and are suitable for fitness and daily wear in multiple scenes are appearing in the fitness scene.

Not only are upstart brands such as lululemon, On, and Hoka replacing the traditional “old money” Nike, but in terms of sports functionality, national fashion representatives such as Reebok and Nobull, Feiyue, and Huaili in the field of comprehensive training shoes are hot sellers. Hard-soled shoe products are also in full bloom.

It can be said that this is a conceptual innovation where fitness consumers really start to take fitness seriously.

In 2016, an exhibition titled “Out of the Box: The Rise of Sneaker Culture” opened at the Oakland Museum in California, USA. According to “San Francisco Weekend” magazine, the exhibition, which introduces and displays the evolution of sports shoes, displays a total of 140 pairs of rare sports shoes of various types, including special commemorative editions from major brands such as Nike, adidas, Reebok, and Puma. , there are also some niche brands, some of which have a history of hundreds of years.

At the time, it was believed that sneakers were “something men and women only thought about after completing their regular office work.”

Now, in the eyes of ordinary consumers, the functionality of sports shoes has begun to differ, and they are no longer a universal product.

Many of the flagship products of traditional sports brands Nike and Adidas belong to sportwear (sports shoes), which are created for various sports ; while the emergence of various new and cutting-edge brand shoes belong to fitnesswear (fitness shoes), which are specially designed for fitness activities.

To be more specific, the characteristics and functionality of footwear products designed according to different sports are also very different. Although Yeezy and AJ are still popular among the public as “fashionable” shoes, they cannot really be regarded as suitable “fitness shoes” for fitness people.

The development of fitness shoes is also affected by more and more diversified training methods, such as group exercise classes, CrossFit, deadlifts and squats, yoga and Pilates. Fitness methods determine the function of shoes.

What shoes are you wearing?

Perhaps a pair of comprehensive training shoes can become a “hexagonal warrior”, but obviously everyone has more than one pair of fitness shoes in their shoe cabinet. We have taken stock of the three major “footwear” trends in mainstream gyms now , so that every fitness enthusiast can wear shoes freely.

New and cutting-edge brands rush into group exercise rooms and aerobic areas

Led by group exercise classes and aerobics enthusiasts, On, a sports shoe brand that was still a niche brand in China and even the United States two years ago, has begun to appear frequently.

“Cushion landing, explosive take-off” is the core concept of On running shoes. Underpinning this core concept is its Clouds patent – the “hollow pods” on the sole, which can stretch backward during impact to cushion the wearer’s landing, and then help generate the basic force needed to propel forward.

Lululemon, which continues to make efforts in the field of women’s clothing, is also making continuous efforts in the research and development of fitness shoes. In March this year, lululemon blissfeel 2.0 was launched, specifically designed for women’s feet.

This time it continues its purpose of “Made for Her” . Based on millions of foot scans and 4 years of research and development, it is specially designed for women to obtain better foot fit and feel.

In addition, there is HOKA one one, which has also gained rapid momentum. It was founded in 2009. They hope to create a lighter and more shock-absorbing running shoe to meet the needs of runners.

In terms of performance, the thick midsole is HOKA’s iconic design. HOKA running shoes have a lightweight design, large and thick soles, good shock absorption performance, excellent grip, and a more comfortable wearing feel. Its main model, Clifton 9, is known as the snake oil model. It has balanced comprehensive performance, cushioning and lightweight characteristics, and is enough to be the first choice for daily aerobic training.

In addition, there is also the outdoor brand “Salomon” that is known as a pair for everyone in the middle class . The outdoor running shoes under its brand range from the entry-level Speedcross suitable for commuting to the SENSE series of ultra-long-distance lightweight racing running shoes. Even in At a time when consumption is downgrading, it is still hard to find a pair of shoes.

It is worth mentioning that today, when running shoes are no longer suitable for gyms, the above-mentioned “upstart” brands can still be seen in large numbers in gyms. Not only that, it has also become the first choice for more young outdoor groups, replacing “old money” Nike and becoming the standard fitness equipment for the new middle class.

// CrossFit brings together comprehensive training shoe brands

CrossFit, which is different from traditional fitness, always implements a “hardcore wear” style that puts functionality and comfort first .

Its training shoes are also far removed from traditional fitness. A shoe needs to meet the requirements of many training items covered in CrossFit , such as squats, deadlifts, presses, clean and jerks, rings, skipping ropes, climbing ropes, etc. This means that the shoes must be light enough: suitable for warm-ups, running and jumping; soles Sturdy and supportive: suitable for weightlifting, squats, and deadlifts; durable enough: not deformed or damaged after training in compound sports such as crawling and rope climbing.

Therefore, a cross-training shoe needs to be able to do a lot of jumping and lifting at the same time, have a stiff midsole cushioning, be lightweight but absorb the impact of fast movements, and be highly supportive to stabilize and protect the ankle.

For CrossFit, a sports group with considerable purchasing power, brands have been flocking to put into production lines.

Not only Nobull, Reebok and other brands deeply tied to CrossFit continue to introduce new products in comprehensive training shoes . Domestic brands such as Li Ning, Anta and FILA acquired by Anta all have comprehensive training shoe products.

Including the niche brand RAD, its brand shoe RAD One not only meets the functional needs of training, but also has a highly sports and leisure brand tone that has won the favor of many CrossFit enthusiasts.

In this regard, Nike and adidas also have their own comprehensive training shoes. The Nike Metcon series has become one of the must-have shoes , and adidas also launched a new DROPSET 2.0 strength training shoe in August. It has a dual-density design with a mid-low and 6mm heel difference to meet stability and lateral support. .

Retraining enthusiasts prefer low-priced flat bottoms

Returning to the traditional strength training field, which has the largest consumer base, for heavy training athletes who are experts, comfort, durability and affordability are the prerequisites , and items that can be combined with fashion and leisure to satisfy all-in-one scenarios, It will become their first choice.

There is no need to discuss the hard-soled styles of Converse and Vance . They are always one of the choices of most heavy training enthusiasts.

In addition, with the popularity of the national trend, the sales of Hui Li, Fei Yue and Duowei are also rising rapidly. Not only can it meet the high requirements for full foot support and ankle flexibility during heavy weight training such as squats and deadlifts . Its full-foot strike, hard-soled shoes, and high heel design are enough to become a functional preference for iron lifters.

German training shoes that meet both trendy and hard-soled characteristics are also the standard choice for deadlifts and squats . The rubber sole retains the characteristics of strong support, stable grip and uniform force, and can also meet the characteristics of strong cushioning during strength training, while the design of suede and cowhide ensures the breathability of the shoe.

Compared with professional fitness shoes that sacrifice their fashionable and versatile features, most hard-soled shoes are trendy and casual without losing functionality. They can be used for both sports and leisure , and can be used for work, fitness, and citywalking .

Sports brand rolled up

Footwear brands continue to innovate in the field of fitness, which can be seen from the comprehensive training shoes and moral training shoes they are making.

Not only that, yoga, Pilates and other types of sports that were once considered “niche” have also led to the popularity of “five-toed socks” and “barefoot five-toed shoes”. Representative shoes and socks include vibram five-finger shoes, toesox yoga socks, maia active tabi socks, etc.

Paying attention to consumers’ original physical feelings and emphasizing the functionality of shoes has become a must-have for brands.

Fitness training shoes are becoming more and more diversified, and sports brands are becoming more popular. In the future, the development of shoe types will be more refined, and more innovative technologies at the functional level will be born.

The iteration of a sports equipment must come from the participation of its swarming and vigorous enthusiasts, where demand and the brand’s technological innovation meet and interact.

Every fitness person has more than one pair of training shoes in his shoe cabinet. But every pair of training shoes should have its own uniqueness.

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